A New Chapter: Celebrating the Relaunch of Our Chelsea Showroom
This October marked an exciting new milestone for Tom Howley as we unveiled our newly renovated Chelsea kitchen showroom.
To celebrate the relaunch, we hosted two unforgettable events: an exclusive press preview and an intimate evening for clients, partners, and colleagues, offering guests the first opportunity to experience the transformed space.
A Press Preview with a Personal Touch
Held earlier in the week, the press event welcomed leading voices from the interiors and lifestyle media. Tom Howley, our Creative Design Director, guided guests through each new display, offering insight into the design process and the inspiration behind the renovation.
The showroom’s updated concept reflects how kitchens are used today, as spaces not only for cooking, but for gathering, unwinding, and celebrating everyday life. From cabinetry in our striking new Hazelwood finish to the bold debut of the Malone kitchen range, each space offered a fresh perspective on timeless design.
As part of the immersive experience, all attendees were also treated to complimentary beauty treatments courtesy of Essie and Secret Spa. Inspired by our new Hazelwood and Sumac palette, guests could choose manicures in chocolate brown and burgundy tones, a fashion-forward touch that subtly echoed the seasonal colour story woven through the displays.
An Evening to Remember
Just two days later, on Thursday, 16th October, the showroom opened its doors once more, this time for an intimate evening with clients, partners, and colleagues.
A carefully curated charcuterie and wine tasting set the tone, perfectly in tune with the showroom’s elegant surroundings. As guests explored each room, styled with layered textures, natural materials, and considered accessories, the space came alive with conversation, connection, and a shared appreciation for great design.
The evening wasn’t just about unveiling a new showroom, it was a celebration of creativity and community, and a heartfelt thank you to everyone who continues to shape and support the Tom Howley story.
Designed to Inspire
The reimagined Chelsea showroom has been carefully designed to feel like a home, one filled with inspiration, thoughtful details, and beautiful moments of discovery. Spread over two floors, the space reflects modern living in all its forms: from hardworking family kitchens and refined entertaining areas to tucked-away pantries and seamlessly integrated bar spaces.
Each display has its own character, but they all nod to London living. The Hazelwood Kavanagh has a moody, Soho speakeasy feel, while the Butler kitchen leans into a neutral Scandi aesthetic that’s very popular in Chelsea. The new Malone display we’re launching soon is a modern, distinctly London design. We’ve also embraced the challenges of tighter spaces, fitting a walk-in pantry where you’d least expect it, just as homeowners could in, say, an old coal bunker room, to show them what’s possible when space is at a premium.
Creative Design Director, Tom Howley.
Visit the New Chelsea Showroom
We’re proud to begin this next chapter in Chelsea and are delighted to welcome visitors into the newly renovated showroom.
Whether you’re just beginning your design journey or refining the final details of your dream kitchen, our team is here to guide and inspire every step of the way.
Visit our Chelsea showroom to experience the new collection for yourself.
Event Photography: @amyheycockphoto