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This October, our Chelsea showroom reopened its doors, refreshed and reimagined as a design destination that quietly inspires. Every corner has been carefully considered, blending craftsmanship, clever spatial planning, and a warmth that invites visitors to linger. It’s a space where style and practicality coexist, showing that even the most compact homes can feel effortlessly elegant and wonderfully functional.
Every showroom begins with instinct, and Chelsea is no different. I wanted to capture the essence of London living, where making the best use of compact spaces is key, without ever compromising on style or functionality. This showroom showcases how our signature kitchens and ancillary rooms can seamlessly fit even into the tightest footprints, inspiring clients to imagine the possibilities in their own homes.
Creative Design Director, Tom Howley.
Chelsea may be smaller than our other showrooms, but its intimacy adds authenticity. Tom explains, “The key was creating flow without overcrowding. It’s about using every nook and cranny cleverly, showing how bespoke design can give you everything you need without feeling cramped or overdone.”
Inside, you’ll find three full kitchen displays, plus a presentation room with a home bar, a compact utility, a walk-in pantry, and a smartly designed WC. Each space tells its own story, but works together to create a warm, welcoming family home feel.
One of the standout features is Hazelwood, our new rich, earthy brown paint colour. It’s showcased on the Kavanagh range, paired with a dark Caesarstone Vanilla Noir worktop that adds striking contrast and depth. Tom describes it as “grounded and elegant, letting the craftsmanship take centre stage.”
The showroom is also the first to feature our new Malone cabinetry range, marking a sleek evolution beyond traditional shaker styles. With its clean, flat doors and subtle edge-pull handles, Malone embodies a modern, distinct aesthetic. Its versatility makes it an ideal choice for a range of interiors, from minimalist city apartments to classic family homes. Chelsea is proud to be the debut location for this exciting collection, and we look forward to sharing more about Malone and its possibilities in the near future.
Technology also plays a subtle yet essential role in the Chelsea showroom. Smart lighting throughout allows the mood to shift, while high-end appliances from Sub-Zero & Wolf, Lacanche, Miele, and more bring cutting-edge performance into the heart of the home. A standout feature is the new BORA single oven in the Malone display, a stylish, self-cleaning combination oven with steam functionality that represents the future of cooking.
For over three years, Anna has welcomed clients into Chelsea with warmth and expertise. “Renovating a kitchen can feel daunting,” she says. “My goal is to make the process exciting, stress-free, and full of possibility, connecting clients with our talented design team.”
Anna loves the showroom’s blend of vibrancy and calm. “It’s alive with energy, yet still feels intimate, exactly like a home should.”
Visiting our Chelsea showroom means stepping into one of London’s most vibrant and charming neighbourhoods. Whether you’re here for inspiration, a stroll, or a bite to eat, Chelsea’s energy is stylish without ever feeling rushed.
To help you make the most of your trip, our Showroom Manager, Anna, shares a few local favourites:
And if you’re in the mood to explore further, Chelsea sits on the doorstep of some of London’s most inspiring cultural landmarks:
Our Chelsea showroom is now open, ready to welcome you into a space designed to inspire and enhance your way of living. Whether you’re simply browsing for inspiration or ready to begin your kitchen journey, we’ll be here to guide you every step of the way.
Find us at: 72 Fulham Road, Chelsea, SW3 6HH.